You can't get more pretty or more pure than the 2013 LOVER campaign featuring British model Karen Elson.
It's a romantic little fairytale shot in New York City and before you read any further you MUST check it out for yourself! http://www.loverthelabel.com/
These fresh faced, no fuss photo shoots are popping up everywhere and provide a fantastic contrast to some of the more elaborately styled international campaigns. Karen's porcelain skin is perfection against the delicate lacy fabrics, and her soft copper curls add a sweet but seductive edge. With such simplicity, the clothing is left to tell it's own story, and what a delightful story it has been.
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